Resume & Portfolio
Tareea
Smith
MARKETING DIRECTOR
Quick
Links
Bio
Great marketing begins with a great story.
I elevate brands through creative copywriting, integrated marketing campaigns, graphic and visual design, website management, and SEO.
Let's tell your story together.
Background
TECH STARTUP
WBX Commerce • Baltimore, MD
- Marketing Director, 2023-Present
- Senior Marketing Manager, 2022-2023
- Content Marketing Manager, 2022
- Content Marketing Writer, 2021-2022
non-profit (Consultant)
Urban League of Central Carolinas • Charlotte, NC
- Fractional Marketing Director, 2024
BOUTIQUE FIRM (consultant)
Titan Talent Partners • Charlotte, NC
- Fractional Marketing Director, 2022
Non-profit
Philanthropy Roundtable • Washington, D.C.
- Marketing Manager, 2020-2021
- Event Marketing Manager, 2019-2020
- Event Marketing Coordinator, 2018-2019
TOP 10 GLOBAL STAFFING FIRM
Robert Half International • Bethesda, MD
- Email Marketing, Sales Support, and General Administration, 2015-2018
Expertise
- Advertising Copy
- B2B & B2C Marketing
- Blogs
- Branding & Brand Archetypes
- Case Studies & Social Proof
- Content & Editorial Strategy
- Copywriting & Editing
- Data Analysis & Reporting
- Design
- Email Marketing
- Event Marketing
- Integrated Marketing
- Owned & Paid Media
- Project Management
- Social Media Strategy
- Video Scripting
- Website Management
RECENT
Writing Samples
CASE STUDY
CASE STUDY
CASE STUDY
PRess release
CASE STUDY
PRess release
Corporate positioning statement
WBX Commerce is an Amazon Ads Advanced Partner and a Certified Amazon DSP Reseller. We specialize in performance-focused, tech-enabled ecommerce advertising strategies. From our world-class technology to our winning advertising services, we’ve built our entire business around the Amazon Marketing Cloud. wbxcommerce.com
Email Marketing
Email marketing remains a core competency in all my roles. From newsletters to event announcements, I craft emails that recruit and retain the right customers for your business.
Social Media
Posts that promote brand awareness, grow followers, and boost engagement.
Branding & Positioning
Messaging that resonates with the right audiences.
Design Credit: 906 Creative
Design Credit: 906 Creative
Design Credit: 906 Creative
Successes
branding & design
Social Media Growth
2.24x
website & app traffic
30%
YoY increase in new, organic website users for tech startup
54%
YoY increase in organic webpage views for tech startup
3x
YoY increase in app engagement for non-profit
7
weeks
39%
Designed and executed a full company DBA rebrand in seven weeks from start to finish
Led a full website redesign and within 6 months of its launch, the site generated 39% of all Marketing Qualified Leads (MQLs)
YoY growth in social media followers for tech startup
210.1K
Organic and paid LinkedIn post impressions over a 30-day period for tech startup
Revenue generation
$50K
Launched a new service offering and within the first two months, drove $50K in closed annual recurring revenue (ARR)
Recognition
Before we start to sign off and enjoy our weekends, I want to send a quick, but huge THANK YOU to the [Amazon] DSP reseller crew on the front lines this week. What a week. The efforts to drive reseller demand from our target agency list are starting to pay off....10 MQLs in 4 days, 4 of which are now SQLs, and as of a few minutes ago - one new client- ******. Thank you @Tareea
-Chief Operating Officer @ WBX Commerce
Tareea - this is great, thank you for all the great work.
-Chief Operating Officer @ WBX Commerce
Referring to a new collection of sales collateral
(decks and one-sheets)
Wow Tareea! This is a ton of work. Thank you...You are really getting us to a place where we are well armed for success.
-CEO @ WBX Commerce
Referring to a new collection of sales collateral
(decks and one-sheets)
Tareea...the store looks great. Thank you for your hard work. Absolutely love it! Great work and well worth the wait. I will be ordering something every month :)
-CEO @ WBX Commerce
Referring to the company store I launched for employee recognition and client gifts
Promoted 4 times in as many years
2x Employee of the Month
I'm a marketing director who creates thoughtful, compelling messaging that helps brands grow.
